Analysing Mcdonalds Essay Example for Free

Analysing Mcdonalds Essay I c) The competitor I choose is Sonic Corp. , their competitors are 1) Burger King, 2) McDonald’s and 3) Whataburger. The first financial ratio calculated was the current ratio. The industry percentage is . 93, McDonald’s current ratio is 1. 14 and Sonic is 1. 72. Both companies have ability to pay back their short-term liabilities with their short-term assets. Debt to Equity: McDonald’s: . 75, Sonic (-172. 3) and the industry: 1. 00. Sonic’s short-term debt has gone up from 22. 9 in 2007 to 57. 5 in 2009 and the long term has gone down from 727. 2 in 2007 to 683. 4 in 2009. Their Owner’s Equity has been in the red; in 2007 it was (-106. ) and slowly has decreasing to (-4. 3). Gross Profit Margin: McDonald’s: 38. 65, Sonic 33. 11, and industry: 31. 74. Both companies are about average. The gross profit margin has been stable for the past three years and had not fluctuated far from the industry median. Net Profit Margin: MCD: 20. 01%, SONC: 10. 29% and industry: 2. 99. McDonald’s is keeping above the industry average on every dollar of sales a company earns. Sonic has been having some trouble keeping above water. For ? in Sales and ? in Net Income Growth the formula I used was (B-A)/A*100 or (new# old #)/old # times 100. ? in Sales: both companies increase sales in the year 2008 but then a slight decrease in the year 2009. ? in Net Income Growth: Where as MCD has double in net income in the last three years, going from 2395. 1 in 2007 to 4551. 0 in 2009, SONC has decline in net income. In year 2007 it was at 64. 2 and now in 2009 it is 49. 4. II a) When I found out that we were going to be studying McDonald’s for this semester, I could only think about hamburgers and coffee. I never gave it a thought that a fast food restaurant would have deal with environmental, social, economic or political responsibilities. In our text book Strategic Management Concept by Fred R. David (2010), strategies is defined as â€Å"the means by which long-term objectives will be achieved. † Well McDonald’s has definitely achieved more than it’s share of objectives in the past years. Even at the beginning of MCD, Ray Kroc, the businessman who bought McDonald’s from the McDonald brothers, had a long-term objective for that restaurant. He wanted MCD to be the most successful fast food operation in the world. And year after year he has achieved this by continuously surpassing its competitors, supporting the local community and â€Å"work to provide sustained profitable growth for our shareholders. † II b1) Economic Forces: Unemployment rate of 9. 5%. While large corporation are downsizing and cutting jobs, MCD is hiring. Breakfast sales are declining due to the unemployment rate. Dollar’s value: on Market Watch (July 17, 2009) with William Spain he wrote that with the economy going the way it is going, people will keep spending more on fast food than at family-style restaurants, often because they also feel they are no longer sacrificing quality to save money as fast food chains add new products that taste better and are seen as healthier and fresher than ever before. † Social, Cultural, Demographic, Natural Environmental Forces: Working Globally on animal’s welfare. Green Restaurant Design, the MCD in Denmark is the first hydroflurocarbon free restaurant. Political, Govt. Legal Forces: In 2001, Eric Schlossers book Fast Food Nation includes criticism of McDonalds business practices and alleges at MCD used its political influence to increase their own profits at the expense of the health of the nation and the social conditions of its workers. Children obesity problem. Technological Forces: Offering free WiFi hotspots. Competitive Forces: New drive-thur layouts to better service time.

The Analysis Of I Want A Wife English Literature Essay

The Analysis Of I Want A Wife English Literature Essay The second wave of the feminist movement in the United States began during early 1960s and lasted throughout late 1970s. The purpose of the feminist movement was to have a right to vote and have the same equal rights as male citizens. Judy Bradys essay I Want A Wife first appeared in the Ms. Magazines inaugural issue in 1971. The genre of the article is a classic piece of feminist humor and is depicted as satirical prose. In this essay Brady aims to convince her readers to look objectively at a mans viewpoints and expectations of what he thinks a wife is and what she should be. Brady skillfully uses clear arguments, repetition of key words and stylish language to make her essay strong and convincing. Exigence: Judy Brady writes in her essay about the demands that are required from wife. She emphasizes the point that the roles of wife are unfair to the role of husband, and that there is an obvious difference, inequality, between the roles of husband and wife. Brady writes about this because she is tired of the feeling of inferiority to men and that the work that wife undertakes is overlooked. Brady illustrates her point by listing the numerous tasks that are commonly expected from wife. I want a wife who will have the house clean, keep my clothes clean, ironed, mended, replaced when need be, and who will see to it that my personal things are kept in their proper place so that I can find what I need the minute I need it . After listing all this numerous outrageous tasks, she concludes the article with an emotional statement, My God, who wouldnt want a wife? Audience: Clearly Judy Brady is writing to married men and women. This can be inferred because the article is about expectations of a wife in a marriage. But not only does she write for married couples, she also writes to men and women in general. The fact that person is married or not doesnt matter in this article. The audience is expected to know a little bit about divorce and marriage life. The audience is also presumed at least to have a high school level of reading and basic understanding of words such as adherence, monogamy, and nurturance. She is trying to get out to the public that these expectations and these stereotypes of roles of women, should stop. This goes back to her exigence, which is the unfairness of roles of women. Purpose: Why should people read and act upon her statements? With her arguments, she is trying to say, All women stop! You dont have to act this way. She wants women to stop immediately acting as slaves. Her constant phrase I want a wife to rattles up emotions of readers, which in turn, might encourage people to take action. The reason she wants people to read it is because she wants people to understand that the roles of women is demoralizing to them. Brady classifies what a wife is through husbands eyes. Brady connects wit and sarcasm, effective use of language, and rhetoric to make a very strong piece of influential writing with the purpose to show how men see their wives. This piece of rhetoric ultimately implies the husbands selfishness and laziness, and his want to be left free. This article was made to make the audience to think and ponder. Brady effectively uses the Greek umbrella term, Rhetoric, which is clearly organized and very well thought out. Rhetoric means the art of using language to communicate effectively and images to affect an audience. Brady uses Rhetoric throughout her essay involving three audience appeals: Ethos, Pathos and Logos. Ethos: She establishes her credibility in the first couple of paragraphs of her argument. I belong to that classification of people known as wives. I am A Wife, not altogether incidentally, I am a mother. Not only does her being a wife make her creditable, she also seems to have a lot of knowledge and this gives the audience to know that she really knows something about her subject. And all that knowledge of what the wife roles are does not come from anywhere. She must have experienced it herself to know what the roles of women are. She lists numerous jobs that are expected of a wife and her language sounds that of a fed up and annoyed wife. In addition, her article was printed in the spring 1972 issue of Ms. Magazine which sets her credibility for the article. Moreover, she was an activist for the feminist movement. Pathos: When reading her article, she wants people to take action. She wants people to get angry at the topic. She also wants the men who expect this from women to feel jealous. She does this by first stating who she is. I belong to that classification of people known as wives. She addresses the stresses of everyday life and exaggerated expectations of a man from their wives. Then she goes on by listing the jobs required by women. After couple pages of jobs she says, My God, who wouldnt want a wife? This conclusion is very emotional towards the argument and it makes the readers to conclude that, This is wrong! Brady says that to discourage men who think the practice of treating women as inferior human beings. Brady also appeals to readers who are clueless or curious. Many women do not now what things they are doing wrong. By reading this essay, women can evaluate their life and determine if they are expected too much from their husbands. Logos: Judy Brady arguments are clear in her article. One of her arguments is that women are required to do too much. She doesnt say this directly, but says this by listing the role of women. Another argument that she presents is the inequality of men and women. In her article she writes that she is a man that wants to go to school and be supported financially. And there is a female spouse that must take care of the house, kids, appointments, money, and social life. She argues that this must stop and that people are expecting too much from women. Her arguments are very effective. Her credibility attracts readers to her article. And by listing the jobs of women, one by one; she captivates her readers into her arguments. Her simple words are extremely effective in getting out her views.

Analysis of Passage in Shelleys Frankenstein :: Mary Shelley

Letters Frankenstein This passage is out of letter three, paragraph three. I chose this paragraph because it sounded interesting and it plays a very important part of this novel. Mary Shelley wrote this novel during the Industrial Revolution. The characters in this passage approached the North Pole, challenging the Northern Sea in July. The Northern Sea is deadliest sea in the world. The navigation in the sea is only possible for three months of summer. The other nine months your life will be at risk and you may not even survive. Even the Native Eskimos don't travel during the nine months period of deadly winter. They camp near the Big Land to avoid traveling to the Northern Sea. Now a day, it is a very dangerous and risky adventure to take a ship to the Northern Sea. We are so much advanced in technology but still no one would want to risk their lives. The captain and his crew were traveling during the navigation season but they were facing fog and icebergs on their way. They were stuck in ice and mist for a whole day. Finally, around two o?clock the fog and mist was gone and they could only see the endless ice surrounding them. Some of the captain?s crew began to regret their situation and even the captain had some anxious thoughts. They realized that it could be a dead end. They were uncertain where to go and of their situation. Suddenly, they noticed something was passing by them in a distance of a half a mile. ?We perceived a low carriage, fixed on a sledge and drawn by dogs, pass on towards the north.? It was very strange to see another human/carriage on ice. It was a shock to the crew to see a single man on sled drag by dogs through Northern Sea. Comparing to a well equipped ship, the sled looked like a deadly ride. As mentioned earlier you could only see the endless ice surrounding them and they couldn?t believe that a single man would travel far from the Big Land. However, the man on a sled was a gigantic stature and most likely he was a strong and a brave man. The crew watched through telescopes, as how the sled rapidly passed by them.

Networking :: essays research papers

1. Which versions of NetWare support TCP/IP services such as Web site hosting? c. 4.x and 5.0 2. Which version of NetWare contains many services coded in the Java programming language? d. 5.0 3. How many processors can a NetWare 5.0 server support? c. 32 4. What is the minimum amount of RAM required for a NetWare 5.0 server? d. 64 MB 5. Why might you want to install more than the minimum RAM required by NetWare 5.x? The more RAM, the better the performance of the server. 6. Where can you go to find out about known bugs in NetWare? b. www.support.novell.com 7. How might NLMs provide better stability on your NetWare server? a. They can be loaded and unloaded without taking down the server. 8. Which version of NetWare supports the use of virtual memory? d. 5.x 9. What stands at the very top of the NDS tree? a.root a.  Ã‚  Ã‚  Ã‚  Ã‚   10. If you decide to change the name of your NDS tree after you’ve installed NetWare, you can rename it through a server console command. True or False? 11. What is the name of the graphical server manager utility in NetWare 5.x? d. NetMon 12. Which DOS command loads the NetWare operating system kernel? d. SERVER.EXE 13. Which of the following file systems does NetWare not support? b. NTFS 14. What is the name of the volume created automatically when you install NetWare 5.x? d. SYS 15. File compression is enabled by default during a NetWare 5.x installation.True or False? 16. Which server resource does block suballocation conserve? c. hard disk space 17. What is the purpose of a container object in an NDS tree? a. to logically subdivide objects in the tree 18. A user is an example of what kind of NDS object? c. leaf 19. If a user’s login ID is â€Å"james† and the user belongs to the â€Å"marketing† organizational unit, which is in turn part of the â€Å"Corporate† organizational unit within the â€Å"ABC† Organization, what is this user’s context? c. O_ABC_OU_marketing_OU_corporate_U_james 20. Which utility allows you to manage NDS objects? c. NWAdmin 22. After right-clicking an object within NWAdmin, which option should you choose to modify that object’s properties? a. Details 23. In a typeful context notation, how is a user object’s container designated? d. O 24. Why might you want to create an administrator-equivalent ID that isn’t called â€Å"Admin†? b. for security purposes 25. After a simple NetWare 5.x installation, what rights does the default group called PUBLIC have to the NDS tree? b. Browse, Modify, Erase 26. In NWAdmin, you can grant users rights to save files in a directory.

Cheetah :: essays research papers

Cheetah (Acinonyx Jubatus)   Ã‚  Ã‚  Ã‚  Ã‚  I chose to do my television project on the cheetah which I saw on the Discovery Channel. Although I knew some interesting characteristics on the cheetah, I did happen to discover some facts I did not know. Those of which are written in the rest of the paper along with some facts I thought were pretty cool.   Ã‚  Ã‚  Ã‚  Ã‚  The cheetah is an endangered species and has been for quit some time. This is mainly due to poachers who hunt and kill this animal for it’s illustrious fur of different colors. It’s coat is very coarse and a goldish color including some round black spots for camouflage. It has â€Å"tear strips† running from it’s eyes to it’s nose. The next part was surprising to me in that the cheetah is only 44-53 inches long. On the TV they always seem bigger somehow. And the tail is about 26-33 inches long! Their average weight is 86-143 pounds, surprisingly light for such a powerful animal.   Ã‚  Ã‚  Ã‚  Ã‚  It’s low weight, it seems, is what allows it have it’s high top speed of sixty miles per hour. It is regarded as one the fastest hunters in the world and of course, the fastest land animal in existence. I also found that it’s habitat is in the grassy plains of Africa. This is definitely a great place for it to hide based on it’s coat color. It is because of this combination of tall grass and camouflage coat which allows the cheetah to stalk and catch it’s prey. These usually consist of gazelles, wild boar, or pretty much any animal it can handle. However, the regular range for it’s food is about 88 pounds. The cheetah then drags the meat to it’s â€Å"home†, away from prying animals, and feasts on it immediately.

Abraham Lincoln †Symbol of the unlimited possibilities Essay

There are few men whose characters are so extraordinary that they can be credited with saving a nation. The 16th president of the United States, Abraham Lincoln was one such man. More than one hundred years after his assassination, ‘Honest Abe’ as he has become known, shows no signs of losing his touch. He sits enshrined in his own monument with his famous words etched in stone around him. He commands respect, honour and the everlasting thanks of the American people. More than a thousand books have been published on his life and deeds. This is the man who not only freed the slaves but who held the nation together through the terror of the Civil War. His bloody assassination has become the nightmare scenario of legend. The myths that make up the story of Abraham Lincoln have been re-told many times. At their root is the story about the boy born into the Kentucky wilderness, who had less than a year in total of formal schooling. That same boy went on to become America’s most famous President. Lincoln’s rise from a poor pioneer family who taught himself to become a lawyer is the story of the American dream. From state legislator to his nomination as Presidential candidate that dream is the stuff of legends. He has become a symbol of the unlimited possibilities of American life. To appreciate the bravery and the courage that Lincoln undoubtedly showed, it is not enough to say that he saved the Union. Neither is it enough to say that he braved his critics to bring in emancipation and to end the appalling slave trade. To fully understand Lincoln’s achievements, is to try and gain an insight into American society of that time. The republic was only a matter of a few decades old. In this melting pot of nationhood and states, political feelings ran high. Lincoln, above all, saw himself and his countrymen as inheritors of a sacred trust. He believed that democracy was entrusted into his hands an d those of his countrymen. He was prepared to stand up and fight for those beliefs. The fact is as laudable as these sentiments were, there could not possibly have been a more difficult time to try and put them into practice. The issue of slavery above all others dominated the day. It would split both politics and the country as a whole. Abraham Lincoln was not in two minds about slavery. He found it abhorrent. The fact is that many states, primarily in the North, stood against slavery. Many in the South did not. They were afraid that a Republican President effectively from the North would try and abolish slavery throughout the nation. Lincoln was elected President for his first term in 1860 at the point when a huge part of the Union, threatened to break away over the issue of slavery. The situation was for Lincoln neither a reason for secession nor Civil War. In his inaugural address he spoke about the need to find a peaceful way forwards. In spite of Lincoln’s plea, the Confederacy broke away and on March 4 1861 and the country erupted into the Civil War he had feared above all else. That scenario was a nightmare of complications and strategies that had to be won inside a cauldron of dissent. There was no road map. There were no precedents for dealing with states that had succeeded. Lincoln was at heart and by trade, a lawyer. He was not a soldier. However he did not flinch from his duty, or from the task in front of him. Where lesser men might have lost heart, Lincoln began the long struggle towards unity and reunification. When he judged that the time was right, he announced the abolition of the slave trade, issuing the emancipation proclamation on January 1st 1863. The war took a heavy toll. Lincoln mourned the tragedy of lives lost on the battlefield. His speech after the battle of Gettysburg on November 19th 1863 is one of the most moving and famous of all elegies for fallen soldiers. In spite of high casualties and falling morale, when Atlanta finally fell to the Union, Lincoln was re-elected for a second term. Lincoln’s second inaugural address is according to some, one of the greatest of all his speeches. In it, he looks forwards not only to the coming end of the war but also towards the future. His plea should never be forgotten, ‘Malice towards none: Charity towards all’. Part of Abraham Lincoln’s legacy is the fact that he was very much a human figure. We know many details of his life including that of his courtship and quiet marriage to Mary Todd. Theirs was tender and loving relationship scarred by loss and tragedy. Of the four sons born to them, only one grew into adulthood. The quiet and loving home life the president enjoyed was in stark contrast to the violence and hatred that was tearing the nation apart. After the surrender of Robert E. Lee at Appomatox on April 9 1865, a weary nation waited to see what Lincoln’s res ponse would be. An expectant crowd gathered outside the White House. Lincoln addressed them for the last time. In his speech he tackled the thorny issues of reuniting a country split by war. In that same speech he talked about the rights of freed slaves. He now talked openly about black suffrage. Listening in that crowd was one John Wilkes Booth, a racist and a Confederate who vowed that this would be Lincoln’s last speech. Indeed it was. Booth assassinated the President on April 14th 1865. Mary his wife was sitting beside her husband as they watched a play. She was holding his hand as he was shot. She never recovered fully from his death. It was a death that Lincoln himself had reportedly foreseen in a dream some three days earlier. The assassination of Lincoln stunned the nation. His body was mourned for three weeks at it was toured through the cities of the North. Public grief was immense for perhaps the most extraordinary figure in political history. Today the image of the gaunt tall and severe man is as familiar to us as our own father’s. Indeed to many, Abraham is the Father figure of America. We can only hope, like so many before us that we too can live up to the vision and the dreams that he left for us. Behind his statue lie the famous words of the Gettysburg address, in which the president extolled, That this nation, under God shall have a new birth of freedom – and that the government of the people, by the people, for the people shall never perish from the earth.’ They are words that are as relevant to us today as the day on which they were first spoken. How ironic then that in the same speech the President said that the words spoken there would not long be remembered. Fortunately, for every US citizen, he was wrong! His words, his deeds and his hopes, like those of any father, are his legacy to all his children. Sources used in this speech and related information Abraham Lincoln Birthplace http://lincoln.hodgenville.net/lincoln/ Abraham Lincoln On-line http://showcase.netins.net/web/creative/lincoln/speeches/last.htm CV for Abraham Lincoln http://www-personal.engin.umich.edu/~sldavis/firstsite/index.htm

5 Common Issus Encountered in Downloading Electronic

SPECIAL FORCES UNITS 1 Special Forces Units Brian M. Farrell Everest College SPECIAL FORCES UNITS 2 Special Forces are â€Å"military or police units specially trained, equipped, and organized to combat terrorism† (Coombs, 2006, pg. 251).The Canadian Special Operations Regiment (CSOR) â€Å"is a battalion-sized high-readiness special operations unit and is capable of conducting and enabling a broad range of missions, including direct action, defense diplomacy, and military assistance, and special reconnaissance† (Special Forces of Canada, N. D. ) CSOR began its recruitment in 2006, with 175 candidates. Its formal initiation took place in August of 2006 with 250 soldiers. These soldiers were trained in rappelling from â€Å"helicopters as well as static and free fall parachuting† (Special Forces of Canada, N. D. This unit has been in Afghanistan since 2006 supporting Canadian coalition forces. This group also helps with the training of its international relation s. This regiment is highly moveable, expertly trained making them a special operation force that can handle a multitude of conflicts at home and abroad. Special Air Services or SAS, is a corps of the British Army. They are part of the United Kingdom Special Forces (UKSF). The UK limits its information about its special forces so there is little â€Å"publicly verifiable information† on the SAS (D Squadron 23 SAS (R), Ministry of Defense, N.D. ). What is known is that SAS Regiment is comprised of 4 operational squadrons designated as A, B, C, and D. Each group has 60 men and a leader, these squadrons are further divided into 4 smaller groups consisting of 15 members each. Each of the 4 members of the group has a special skill in addition to the skills acquired during training. These special skills include such things as signals, demolition, medic, and linguist. The areas these groups focus on are boat troop, air troop, mobility troop and mountain troop.SPECIAL FORCES UNITS 3 Members of the UK armed forces can apply for Special Forces, but the recruitment usually targets those with air force background. Recruitments are held twice a year. Training selections takes about 5 weeks and usually start out with around 200 candidates. The training is grueling consisting of such things are personal and combat fitness tests. Next is marching cross country increasing their distance each day, ending with what is known as the hill phase which is completing 40 miles with all equipment in 20 hours.Additionally they must be able to â€Å"run 4 miles in 30 minutes, and swim 2 miles in 90 minutes (D Squadron 23 SAS (R), Ministry of Defense, N. D. ). There is also jungle training where candidates are taught various techniques including survival skills. Once this is achieved candidates go on to â€Å"battle plans and foreign weapons and take part in combat survival, escape and evasion† (D Squadron 23 SAS (R), Ministry of Defense). Probably the most intense of all th e testing is the final test resistance to interrogation which lasts for 36 hours.By the end of all testing of the 200 candidates there are about 30 who successfully finish. Most candidates drop out after the first several days. United States Naval Special Warfare Development Group (NSWDG) DEVGRU for short was formerly known as SEAL Team Six (ST6) â€Å"is one of the United States four secretive counter terrorism and Special Mission Units† (The iron will of Seal Team 6, 2011, May). Like the UK there is very little public information, because DEVGRU is highly classified. The White House and the Department of Defense offers little or no information on its activities.ST6 was formed after the American hostages at the US Embassy in Iran in 1980 were unable to be rescued. The team came into existence in October of 1980 and an intense effort was made to have it operational within 6 months. ST6 was the Navy’s first counter-terrorism unit. Prior to ST6 existing, SEAL Teams were already training to combat terrorism. â€Å"SEAL Team 6 started SPECIAL FORCES UNITS 4 with 75 shooters†.ST6 had unlimited resources and its funding surpassed the â€Å"entire US Marine Corps† (The iron Will of Seal Team 6, 2011, May). In 1987 ST6 was replaced with DEVGRU, the reason is unknown; however ST6 is still used when referring to DEVGRU. During the development of ST6 time was limited so recruits were hand-picked from their existing Navy Record and a personal interview. The main criteria in this recruiting were combat experience, language skills to communicate with the population where they are placed, the ability to â€Å"blend in as a civilian during an operation; and finally SEAL skills† (The iron will of Seal Team 6, 2011, May).The training was intense with emphasis on â€Å"shooting skills, range firing, close quarters battle (CQB) and stress shooting in a variety of conditions† (The iron will of Seal Team 6, 2011, May). Information concerni ng SEAL units is highly classified and little is known about the recruitment and selection process. Among the things that are known is that all applicants come from regular SEAL teams. It would be safe to assume that again like the UK applicants must be in top physical condition, be well respected within the Naval Warfare Community and have completed multiple deployments.Candidates must be interviewed by a review board to determine if they are suitable. Those who pass this process must attend a six to eight month training course. This course usually starts out with approximately 20 candidates per session, but by the end of the course this number is drastically diminished. During the training candidates are carefully observed to ascertain whether they are â€Å"suitable to join individual squadrons, while â€Å"unsuccessful candidates are returned to their previous assignments† with no possibility of applying again (The iron will of Seal Team 6,2011,May).SPECIAL FORCES UNITS 5 References Combs, C. (2011). Terrorism in the twenty-first century (7th ed. ). Boston, MA: Pearson Publishing D Squadron, 23 Special Air Service Regiment (R). Ministry of Defense. Retrieved from: http://www. armyjobs. mod. uk The iron will of Seal Team 6 – CBS News Video, Cbsnews. com. 6 May 2011 Retrieved from: http://www. cbsnews. com