Callaway golf case

Also, could Galloway Canada very bring in a source of competitive payoff in service? Ely Scalawags narration I believe that Ely had quite a bit of a argue in golf because he was will to pay premium for alter performance. This is what he felt would give a competitive advantage everywhere his competitors. Further more, with this strategy, he felt that It would be more enjoyable for the average golfer. War-,l S. W. O. T for Galloway S- they argon already established, brand loyalty W-one of their products performed poorly, only target rich throng O-Service,Tailoring to golfers needs T-Competitors and substitutes Porters 5 forces In relation to Galloway I only envisioned 2 of the 5 forces that would establish a major affect on Scalawags. The first force that would come into play would be the Threat of substitutes, this is because if prices are lower at a competing golf manufacturing company, a person who really does not care ab come to the fore performance, but more so for fair doing it as a sideline, would Therefore, I believe that Scalawags should target a wider costumier base instead of JUST the upper class performers.On the other hand, some other force that would come into play would be Rivalry because Scalawags has a attracter of intense competition. This means that they make up to focus on the pressure they have on prices, meaning because they charge premium prices, they are leaving out the common person, who serious motives to play golf as a hobby or for fun. However, this could also be to their advantage because they specialize in accommodate to specific performers, which means that people will be more free to pay the premium prices, all over what Scalawags competitors would offer.Alternative 1 In my opinion I believe that the first thing Galloway could do in order to meliorate their service and minimize competition would be to completely re-create their marketed products. They could do this by having more advertisements with the new and remediated products, which would provoke higher performance golfers to be more willing to corrupt. However, in a market, which is so intensely competitive, I believe that golfers in particular have a mentality of Just constantly needing to improve their game.Therefore I figured with more advertisements using the preceding(prenominal) the line rumination strategy, would target golfers who could potentially afford more. This is because Scalawags would be promoted in specialized magazines and on the television, which is more likely to attract higher-class performers. Alternative 2 I came to the termination that the second alternate was to help sponsor a highly recognisable and qualified golf player, which would aid in promoting their sales because people would automatically associate the product with the performer.along with this, Galloway would be Just easily getting its report out there, because Tiger Woods for example, is an icon for professional golfers. Therefore, if Gallo way chooses to sponsor Tiger, fans etc would fatality to Just buy the products because Tiger has them. Alternative 3 Finally, my third alternative for Scalawags would be to target a wider costumer base because right right away they are Just promoting to higher performers, whereas if they they would be more likely to buy from Scalawags.However, Scalawags is sensed as being for higher class people, which means that not too many of lower class performers would want to purchase their products. Recommendations Overall, in my opinion I believe that Scalawags Golf should proceed with the third alternative first because give to other people would be the easiest and less expensive way to improve service and also to gain a competitive advantage over their rivalry.Along with this, their sales should increase because more people will be willing to buy their product. However, people still may not even want to buy the product because they prefer substitutes. On the other hand, I perceived th e second best thing to do would be the sponsor because its a good marketing strategy. Therefore, by sponsoring a highly qualified ND recognized performer like Tiger Woods, people would be more open to your brand.Finally, the third and last thing I decided for Galloway is in order to improve its service and gain a competitive advantage they should re-create their image. This, however, would be the most expensive and time consuming because they would have to develop market research on what the other lower class performers would want. Along with this, the competition of much larger golf stores like Nikkei, who tailor to EVERYONE in golf, have already built that relationship with their customers that Galloway may be arduous to target.