The Move of Super Saver to the UK Food Retail Market :: Business Management Triangle Test Essays

The Move of A-one Saver to the UK sustenance Retail commercialiseA new low cost overseas retailer, Super Savers is neediness to moveinto the UK Food Retail market. One of the ranges they wish to stockis blackcurrant squash. The companionship has deuce potential suppliers,Ribeena and Tesco, and wishes to select one brand for the range ofoutlets. The harvesting manager would like to know1. If in that respect is a significant variation between the ii brands2. What are the differences in terms of the sensory pen3. Which attributes of the returns most affect consumer acceptance4. Which product consumers preferTASKAs sensory analysts we are required to design and execute appropriatetests to harass this information and present our findings in the formof full report to the product manager.1.ABSTRACT----------In this report, a new low cost overseas retailer, Super Savers iswishing to move into the UK Retail Market. One of the ranges theywish to stock is blackcurrant squash. The ships company has two potentialsuppliers, Ribeena and Tesco, and wishes to select one brand for therange of outlets. quadruple tests had been chosen to undertake, which were the Triangle test,the Just-Right test, the Descriptive Analysis test (taste, colour,smell, and texture) and the 9-point hedonic test. For the exploitof the above four tests, twenty panellists were selected.The results obtained from this military rank showed in general that therewas a significant difference between Ribeena and Tesco blackcurrantsquashes. The only case that the inconstant hypothesis was rejected, that isthere was not any difference between the two products, was in theattribute of smell tested in the sensory profile.The methodological compendium for each test took a sequence of experimental design,null-hypothesis and test selection. In addition environmentalconditions, sample presentation and panel selection where consideredand the collection, analysis and interpretation of data derived themost suitable product. 2. INTRODUCTIONSensory evaluation is a scientific discipline used to evoke, measure,analyse and interpret reactions to those characteristics of foods andmaterials as they are perceived by the senses of sight, smell, tastetouch and hearing (Institute of Food Technology, USA, 1981).As sensory analysts, we were asked to give a sensory evaluation of thetwo products - Ribeena and Tesco blackcurrant squashes to the SuperSavers overseas retailer. For sensory analysis to be successful, itis necessary for someone to take the responsibility to ensure thetests are carried out in the oppose and appropriate manner. This isthe role of the sensory analyst or the panel draw (Lyon, Francombe,Hasdell, Lawson, 1992, p.47).3. AIMS OF THE PROJECT To find out if there is a significant difference between the two