Strategic human resource management Essay Example | Topics and Well Written Essays - 3250 words

Strategic sympathetic resource management - Essay ExampleStrategic forgiving resource management ensures that piece resource management aligns human resource goals with overall business objectives. The force behind strategic human resource management is the growing need for firms to align their human resource strategies with the general business structure of overall goals In the contemporary market characterised with intense competition, most organisations have diverted from conventional perception of human resource as passive resource that can be manipulated to get things done. Organisations now understand the sizeableness of human resource in the competition-plagued market and treat their workforce as crucial source of warring advantage. Many firms have realized that there is likely to be no organisation in absence seizure of employees. Human resource practices argon thus comprehend to be geared towards supporting overall objectives of the firm. This publisher explores st rategic human resource management of Burger King in Vietnam. Company Background Burger King, often referred to as BK, is a multinational corporation headquartered in Florida, United States. Burger Kings roots can be traced back to Insta-Burger King, a restaurant chain in Florida founded in 1953. When Insta-Burger King was riddled with financial problems in 1954, David Edgerton and James McLamore, Miami-based franchisees, purchased the restaurant and gave it the now popular name, Burger King. The company has changed ownership severally since then with present owners nidus on restructuring to restore the companys glory. By 2012, the company had approximately 12,700 outlets located in 73 nations. Burger King has basically relied on franchise business approach to grow globally and seek mien in many parts of the world. Burger Kings licensing of franchises differs from one location to another and depends on regions. some(prenominal) franchises are categorised as master franchises and a re mandated to sell the companys sub-licenses. The companys rapport with its franchises has never been smooth, leading to occasional legal challenges (Phi, 2012). Burger King became interested in Vietnam market in 2011 when the company collaborated with IPP/Blue Kite Vietnam. The company proceeded to establish its initial restaurant in Vietnam in 2012. Vietnam is perceived to be one of the most crucial markets for the company in Asia-Pacific (Phi, 2012). Through franchising, Burger King engaged with IPP sort out/BKV to ensure faster growth of the company in Vietnam (Phi, 2012). BKV in the strategic partnership was seen as a potential contributor in many crucial areas of the company. BKV was anticipated to provide employee training and development, finding strategic locations, and marketing of Burger King Brand among other roles. On the other hand, Burger king would ensure organisational as rise as structural advancement while at the same time providing proficiency and assistance o n its global operating system (Phi, 2012). Strategic Human Resource Management of Burger King in Vietnam The contemporary market is increasingly becoming competitive and consumer behaviour is also becoming very sophisticated. As such, firms which point internationally are faced with the challenge competing on global scale. International human resource managers are tasked with the daunting role of developing workforce teams that can work in diverse business environments (Armstrong & Baron, 2002). In order to counter the growing global challenges in international business arena, strategic international human resource management is inevitable. Strategic international human resource management (SIHRM) can be referred to as the process whereby an international firm strategise on how to create and implement business policies and traditions for effectively managing its workforce on global scale(Armstrong, 2008). Strategic intern